We Got You

Brief
Create an advertising campaign and strategy that addresses a United Nations Sustainable Development Goal and encourages social or environmental good.







Logomark/type Distressing and imperfection emphasise the idea ‘it’s to not be okay’. Housed in a stamp-like structure to provide impact.



Six-sheet poster Manipulating the visual language of the UK road signage system to encourage consumers to 'look for the signs'.





Further poster application
Distributed across areas in
which men are likely to
congregate, e.g. bars,
restaurants, smoking areas.



Drink coasters Distributed across bars, restaurants etc.



Social posts Alternative visual
approach to delivering messages.




Social story Building a sense of community for young men, creating opportunities for speaking out.




Merchandise Logomark applied to tote bag (left), and stickers (right).