Less is More (2024)
Brief:
Produce a brand identity for a festival of minimalism.
Logomark Geometry signifying a lesser matter being equal to a greater matter. Hence, less is more.
House colours Contemporary, contrasting tones that breathe life into the minimalist world.
Typography Geometric monospaced typefaces. Mies Display used for titles, and Tronica Mono for copy.
Typeface design, Mies Display Named in honour of Ludwig Mies van der Rohe. Mies coined the phrase "less is more".
Print-digital advertisement Lead poster detailing festival content, dates, and redirects consumers to the website.
Print-digital advertisement Posters detailing featured artists of the festival, along with when and where to find them.
Web Hub for easily navigating access to the festival, featured artists, and other information regarding the event.
Brochure Detailing the events of each day at the festival.
E-ticket Digital access via Apple Wallet, Google Wallet etc.
Wayfinding Using minimalist visual language to create easily recognisable iconography, paired with letter forms from the brand typeface.
Passes Authoritative lanyards (left), general wristband (right).