Ol'
Brief:
Produce a brand identity for a start-up functional fragrance range.
Insight:
From Ancient Egypt, through to the Middle Ages, perfume was believed
to hold healing and protective value. This is contrary to contemporary
materialistic value.
Execution:
Connecting the dots between the value in perfumery at its genesis
and the potential of modern perfume, through a contemporary twist on
Middle-age storytelling.
Output:
Brand identity
Product
Packaging
Copy
Campaign
Digital
48 sheet advertisement. Featuring the fragrance bottle and packaging designs.
Logotype (mark). Contemporary geometric approach to traditional serif type.
Type styles. Modern serif typeface which draws from Roman lettering proportions.
Packaging design. Fragrance for joy, pictured in an elegant garden.
Packaging design. Fragrance for joy, front and back.
Packaging design. Fragrance for energy, pictured in a refreshing
mountainous environment.
Packaging design. Fragrance for energy, front and back.
Packaging design. Fragrance for calm, pictured by a relaxing woodland campfire.
Packaging design. Fragrance for calm, front and back.
Web. 'New in' and 'About' pages.
Packaging design. Gift box containing fragrance bundle.
Stickers. Additional gift box merch.