Ol’ (2024)
Brief:
Produce an identity for a start-up functional fragrance range.
Logotype/mark Contemporary geometric approach to traditional serif type.
Typography styles Orpheus, a modern serif typeface which draws from Roman lettering proportions.
Packaging design Fragrance for joy, pictured in an elegant garden.
Packaging design Fragrance for joy, front and back.
48 sheet advertisement Featuring the fragrance bottle and packaging designs.
Packaging design Fragrance for energy, pictured in a refreshing
mountainous environment.
Packaging design. Fragrance for energy, front and back.
Packaging design Fragrance for calm, pictured by a relaxing campfire.
Packaging design. Fragrance for calm, front and back.
Product presentation Gift box (left), stickers (right).
Web application 'New in' and 'About' pages.