Ol’

Brief
Produce an identity for a start-up functional fragrance range.






Logotype/mark Contemporary geometric approach to traditional serif type.


Typography styles Orpheus, a modern serif typeface which draws from Roman lettering proportions.



Packaging design Fragrance for joy, front and back.



Packaging design Fragrance for joy, pictured in an elegant garden.

Packaging design. Fragrance for energy, front and back



Packaging design Fragrance for energy, pictured in a refreshing mountainous environment.


Packaging design. Fragrance for calm, front and back.


Packaging design Fragrance for calm, pictured by a relaxing campfire.


Bottle design Fragrance bottle (left), seal stickers (right)




Product presentation Gift box (left), stickers (right).


Web application 'New in' and 'About' pages.