We Got You
Brief:
Create an advertising campaign and strategy that addresses a United Nations Sustainable Development Goal and encourages social or
environmental good to support a new or existing business.
Insight:
Suicide cases are predominantly men, with an increase in cases among
youth. Mostly as a result of them not accessing treatment, and lack
of conversation.
Execution:
A men's mental health campaign, in conjunction with Staffordshire
University, advocating for the prevention of young suicides.
Output:
Brand identity
Campaign
Visual language
Copy
Socials
Digital
Print-digital advertisement. Manipulating the visual language of the UK road signage system to encourage consumers to 'look for the signs'.
Brand house colours. Black and white dominant tones to create striking contrast, and a warm peach red support tone to connote comfort, but also urgency.
Print-digital advertisement. Using the visual language of the signage system.
Social posts. A different visual approach.
Social posts. Alternative messaging approach.
Drink coasters. Distributed across bars, restaurants etc. where students are likely to group.
Typeface styles. Used in graphics, headings, and body copy. The digital adaption of Kinneir and Calvert's 1965 type for the UK road signage system.
Merchandise. Tote bag (left), stickers (right).
Print-digital advertisement. Using the visual language of the signage system.
Further poster application. Distributed across public men's bathrooms.
Print-digital advertisement. Manipulating the visual language of the UK road signage system to encourage consumers to 'look for the signs'.